The constraint
Talent time was the budget. We had Milind Soman for one day and needed six films that each did a different job, from a playful challenge to a clinical explainer about cataract.
For an eye-care brand, the films also had to stay medically right while still being something people would choose to watch.
The films
Six films, one face, one day.
The plan
“Nobody waited more than ten minutes.”
One studio, three pre-lit sets, every scene boarded and timed in advance. Wardrobe and set changes happened while the next setup was already lit, so nobody waited more than ten minutes between takes.
Range in one campaign
Blink Challenge, Rapid Fire and Pen Push-up are built for social: quick, playful, made to be shared. Cataract Symptoms and Cataract Treatment slow down and explain. World Sight Day sits in between as the hero film.
One face, one look across all six, and a different tempo for each job.
Delivery
Six finished films and their social cutdowns, edited, graded and mixed in a single pass, so the whole campaign shares one look.
Behind the camera
One day with Milind Soman on a designed set in a Mumbai studio.
What went sideways
- +A pen broke mid Pen Push-up. It stayed in the cut.
- +Milind did more push-ups than the script asked for. We kept rolling.
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